Completion of Reincorporation and Change in Corporate Name
ROK Entertainment Group Inc.
ROK Entertainment Group Inc. signs agreement with Utarget Networks Ltd. for the purchase of pre-roll advertising
Wolverhampton, England (17th January 2008): ROK Entertainment Group Inc. (OTCBB: ROKE), the UK-based mobile technologies, applications and entertainment development company, today announces that it has reached an agreement with Utarget Mobile, the Video Mobile Advertising arm of Utarget Networks Ltd, for the purchase of pre-roll advertising to be broadcast on ROK’s FreeBe TV.
FreeBe TV is ROK’s free mobile TV service, promoted as one of the original partners of Nokia’s Video Centre service. FreeBe TV for Nokia Video Center was launched in October 2007.
FreeBe TV is the world’s only free mass-market 2.5G streamed mobile TV service and includes live streaming TV channels allowing users to choose from Mixcast TV, Sports Bloopers, Studio 411, and Fun Little Movies.
“We will be announcing the first sponsors for FreeBe TV before the end of the month” said Laurence Alexander, CEO of ROK “and, with Nokia and Utarget we look forward to growing the viewership of FreeBe TV into the millions across the globe”.
FreeBe TV is aimed at the growing number of mobile users who have GPRS data package included in their mobile phone tariff.
About Utarget Ltd
Founded in 2000, Utarget Ltd is a major UK online advertising and publishing company. It comprises Utarget Networks, one of the UK’s leading online advertising networks* and the market leader in online video advertising; and Utarget Media, a major publisher of websites in key consumer sectors.
In 2007, Utarget Ltd received investment from Foresight Partners, a leading media venture capital fund.
Utarget Networks
Utarget is a leading UK online advertising network*. It offers a unique combination of high impact advertising formats, volume audience reach and precision targeting. Its success is based on delivering consistently high performing online advertising campaigns for major brands and direct response clients.
Utarget’s fully managed network covers more than 630 top-tier UK sites reaching over 20 million users and a wide range of socio-demographic groups. Utarget specialises in online video advertising and, in June 2006, launched UtargetTV, the UK’s first online video advertising network which is now delivering more than ten million video adverts a month. Utarget Networks has an established German office and has now expanded into the French and Italian markets.
(*No 4 in UK: 2007 NMA Marketing Services Guide)
http://www.utarget.co.uk
http://www.utarget.de
http://www.utarget.fr
http://www.utarget.it
Utarget Media
Utarget Media develops and manages a select group of high-quality consumer websites which offer a range of premium targeted online advertising opportunities. Its portfolio currently consists of TravelConnect, FinanceDaily, KeeptheDoctorAway, Urban Planet and Justoverseas.co.uk.
http://www.utmedia.co.uk
About ROK
ROK Entertainment Group, founded in 2004, is a global mobile entertainment group. With 170 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies. With 3 billion mobile handsets in use worldwide, the mobile TV industry is forecast to become a multi-billion dollar business within a few years. ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.
Forward-Looking Statement
The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control.